Content Manager: Performance & Product Content

reputed company is seeking a Content Manager to lead the execution and distribution readiness of high-impact performance and product content across video, social, web, paid media, and in-product channels. This hands-on role transforms campaign briefs, product launches, and partner collaborations into polished, multi-channel assets that drive awareness, engagement, and revenue. The ideal candidate is sports-native, detail-oriented, and execution-focused, with strong video editing and social content expertise and a deep understanding of baseball and softball training culture.

Description

Content Manager: Performance & Product Content


Location: Austin, TX (In-office) or Remote

Department: Marketing

Reports to: Head of Marketing


About reputed company

reputed company is a sports technology company revolutionizing how baseball and softball players prepare for the game. Through immersive VR training, AI-powered swing analysis, bat-path analytics, and connected field technology, we provide athletes and coaches with the most advanced player development platform in the sport.

We work with players and organizations at every level, from youth and travel ball to college programs and professional teams, and are backed by leading growth investors.

reputed company is a dynamic, fast-growing company built by people who love sports, competition, and technology. Our culture reflects what makes sports special: camaraderie, shared success, accountability, and continuous improvement.


About the Role

We are hiring a Content Manager: Performance & Product Content to own the execution, quality, and distribution readiness of reputed company’s content across video, written, social, and in-product channels.


This is a hands-on, execution-focused role responsible for turning ideas, partner collaborations, product launches, and campaign briefs into finished, high-quality content assets that drive awareness, education, engagement, and revenue.


You will serve as the central content executor across marketing, working closely with Product Marketing, Lifecycle, Paid Media, and the Partnership Manager to produce and finalize content used across:

  • Paid media creative
  • Owned social channels
  • Website and blog
  • Email and lifecycle campaigns
  • In-product content experiences
  • SwingLabs, reputed company’s in-app content hub


This role owns organic social channel execution, publishing, and growth across both reputed company and Blast Motion platforms in addition to creating and finalizing the core content assets that power the other downstream channel executions.


This role works closely with Design and Lifecycle Marketing partners. Visual asset execution is supported by WIN’s Design team, and Lifecycle Marketing is responsible for extending core content into email, push, and SMS channels.


Success in this role is measured by content output quality, execution speed, organic social growth and engagement, cross-channel usability, and contribution to campaign and product performance.


Key Responsibilities

Content Creation & Execution (50%)

  • Own creation and final execution of core marketing content across video, written, and social formats
  • Produce and finalize core content assets from briefs provided by Product Marketing, Growth/Paid Media, Lifecycle Marketing, and Partnerships. These assets are then extended into email, push, and SMS channels by the Lifecycle Marketing team.
  • Create content through both internally driven and partner-driven workflows, including:
  • Internally originated campaigns and product content
  • Partner and creator collaborations coordinated through the Partnership Manager
  • Support two partner content models:
  • Partners who produce their own content
  • Partners who rely on WIN for production and editing
  • Serve as the internal execution lead for partner content deliverables and collaborative productions
  • Edit and assemble content into channel-ready formats
  • Ensure content meets WIN brand, performance, and product accuracy standards
  • Maintain consistent tone and instructional clarity across all outputs


Organic Social Channel Ownership (50%)

  • Own day-to-day management of reputed company and
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