Digital Marketing Specialist - Ecommerce (Remote)

Job DescriptionJob DescriptionWe're seeking a strategic and hands-on marketer who can bring Maven Lane's brand story to life across multiple touchpoints.You'll concept and execute campaigns that drive engagement, nurture loyalty, and amplify our aesthetic through thoughtful storytelling and partnerships.This role blends strategy and creativity -- you'll develop campaign ideas, write copy, design visuals, build automated flows, and manage influencer collaborations to help us grow awareness and sales.This is a fully remote, part-time role with full-time potential.Key ResponsibilitiesEmail & SMS MarketingPlan, design, and execute lifecycle and promotional campaigns across KlaviyoCreate, optimize, and manage automated email and SMS flows (e.g., welcome series, browse abandonment, post-purchase, win-back)Write, design, and A / B test campaigns for performance and brand alignmentAnalyze data and deliver insights to improve conversion, retention, and engagementSocial Media MarketingCreate and schedule content across Instagram, TikTok, and PinterestMaintain a consistent brand voice and visual identity across platformsDevelop content calendars and track performance metricsAdapt creative strategy to drive engagement, reach, and conversionsInfluencer & Partnership ManagementIdentify, negotiate, and manage relationships with influencers and brand ambassadorsDevelop creative briefs, track deliverables, and measure campaign performanceManage outreach and collaborations that enhance brand awareness and social proofCampaign Development & AnalysisBuild integrated, cross-channel marketing campaigns around product launches and brand momentsMeasure and analyze campaign results to inform future strategyPresent insights and recommendations to leadershipCompany DescriptionMaven Lane is a rapidly growing e-commerce furniture brand dedicated to providing high-quality, stylish, and functional home furnishings.We pride ourselves on exceptional craftsmanship, innovative designs, and a seamless online shopping experience.As we continue to expand, we are looking for passionate and skilled individuals to join our team and help drive our digital growth.Company DescriptionMaven Lane is a rapidly growing e-commerce furniture brand dedicated to providing high-quality, stylish, and functional home furnishings.We pride ourselves on exceptional craftsmanship, innovative designs, and a seamless online shopping experience.As we continue to expand, we are looking for passionate and skilled individuals to join our team and help drive our digital growth..

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