Facebook Ads, Marketing VA

Job Description:

  • Plan, build, launch, and manage Facebook and Instagram advertising campaigns
  • Set up campaign objectives, audiences, budgets, placements, and tracking
  • Monitor campaign performance and optimize for better results
  • Conduct A/B testing and implement data-driven improvements
  • Retarget website visitors and engaged audiences where appropriate
  • Recommend advertising strategies based on event goals
  • Identify suitable campaign types and targeting options
  • Suggest opportunities to improve lead generation and conversions
  • Advise on images, videos, and copy required for each campaign
  • Work with provided content and recommend improvements
  • Coordinate with Jyotsna to align creatives with brand and messaging
  • Provide regular campaign performance reports
  • Track reach, CTR, CPC, CPL, and conversions
  • Recommend ongoing optimizations
  • Generate qualified leads and increase registrations for virtual and in-person events
  • Manage advertising budgets efficiently and improve campaign performance and ROI

Requirements:

  • Proven experience managing successful Facebook and Instagram advertising campaigns
  • Strong understanding of lead generation and event marketing
  • Analytical and data-driven approach to campaign optimization
  • Excellent communication and project management skills
  • Proactive and able to work independently
  • Experience promoting webinars, workshops, coaching programs, or live events (bonus)
  • Familiarity with online course businesses (bonus)
  • Experience with CRM integrations and lead automation (bonus)
  • Experience with Meta Ads Manager, Facebook Business Suite, and Facebook Pixel / Meta Events
  • Canva familiarity (preferred)
  • Google Analytics familiarity (preferred)

Benefits:

  • Potential to scale from part-time employment
  • Flexible remote work arrangement
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