Senior Manager, Global Brand, Out of Home

Job Description:

  • Lead development and execution of global brand OOH plans across North America for key Crocs product stories
  • Ensure OOH brand media campaigns and content support seasonal integrated marketing plans
  • Collaborate with the Brand Media team to align OOH with the overarching global brand media strategy
  • Develop creative campaign ideation in partnership with the production team
  • Partner with internal teams to transition strategy and planning into execution and reporting
  • Maintain frequent communication to facilitate strategic alignment and collaborative partnerships
  • Build and maintain vendor relationships to identify innovation opportunities
  • Communicate with International Markets about local trends and optimal OOH approaches
  • Drive brand consideration, awareness, and new customers to Crocs

Requirements:

  • Bachelor’s degree or equivalent experience
  • At least 8+ years of extensive experience and proficiency in OOH media
  • Strong foundation in brand
  • Significant experience strategically planning and managing paid media across differing marketing-funnel objectives
  • Experience planning and buying across traditional, digital, and experiential OOH media
  • Track record of building OOH plans that drive awareness and consideration
  • Strong negotiation skills across partners, markets, and formats
  • Established relationships with major OOH media and print vendors
  • Advanced analytical skills and ability to translate complex data, trends, and insights into actionable strategy
  • Experience working within a matrixed organization and driving alignment across departments
  • Excellent project management oversight abilities
  • Previous retail/footwear experience preferred but not required

Benefits:

  • Company incentive program eligibility
  • Medical, dental, and vision coverage
  • Life and AD&D coverage
  • Short- and long-term disability coverage
  • Paid time off
  • Employee assistance program
  • 401(k) program with company match
  • Additional voluntary benefits
  • Flexible schedule aligned to the fully remote Explorer persona
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